Throughout history, most feminine care products have been made by—you guessed it!—men. But over the Never underestimate a nurse who does all things through christ who strengthens her shirt but I will buy this shirt and I will love this past decade there have been major strides to counter this, with a number of female-founded brands shaking up the status quo. The past year saw the introduction of game-changing breakthroughs such as Juno Bio’s at-home vaginal microbiome kit for women who want to monitor their general wellness or who struggle with recurring infections and hope to get to the root cause. There was also the increased support for Black women–founded feminine care brands like feminine care company The Honey Pot and postpartum self-care brand Coddle. “Black women understand each other, and knowing that a product is coming from me—someone that knows and can talk about the experiences we all have in common—makes us a trusted source as we take more ownership of our self-care,” says Ruth Gordon-Martin, founder and CEO of Coddle. 2021 is primed to meet even more of this need, from the forthcoming launch of LaMaria, a new vaginal health care line from L.A.-based ob-gyn Manuela Maria Vazquez, to Looni, a new womxn’s health brand offering medically formulated, botanically derived solutions to menstrual pain and endometriosis symptoms founded by Chelsea Leyland, a DJ and leading medical cannabis and epilepsy activist, and Tatiana Steel, a former investment banker, following their roller-coaster journeys with their menstrual cycles.
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CBD, also known as cannabidiol, was already a booming industry, but amid the Never underestimate a nurse who does all things through christ who strengthens her shirt but I will buy this shirt and I will love this pandemic, brands have charted record spikes in sales. Considering the purported benefits of CBD, which include treating anxiety and offsetting stress, it’s no surprise. And the offerings are only getting better and more individualized, even if you have to cut through noise to get there. On the skin-care front, 2020 saw the introduction of brands like LOUM Beauty of Calm, a New York–based, clean beauty start-up that partnered with psychodermatologist Francisco Tausk to target the effects of stress on the skin (how timely!) with a priming moisturizer infused with organic, broad-spectrum CBD—which has been shown to decrease excess sebum production—to minimize breakouts.